Whether you search online for sushi or a penthouse suite in Las Vegas, you’ll see them: a line-up of small ads populating the shaded areas above or to the right of your search results. They don’t look like much, but …
SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo’s evolving impact on the hospitality industry is still being defined.
Practical applications …
Why would a hospitality company want to invest so much into creating a strong presence through video, Facebook, Twitter, TripAdvisor, and other social media? Frankly, it’s part of the dreaming and planning process that consumers might consider with regard to …
The brand site is the mothership of new media. It is a website that should convey your brand at every turn. It is a repository of information and a transaction engine for new media. It is the place where your …
New media in hospitality marketing is not evolutionary; it’s revolutionary. And its growth hasn’t been linear; it’s been exponential.
In the year 2000, less than 5% of hotel room revenue was booked online in the United States. By 2015, that …
