We recently had the opportunity to ask Dr. Chris Anderson, associate professor at Cornell’s School of Hotel Administration for his perspective on upgrades and upsells as part of a revenue management strategy.
No matter what size hotel you work in, all successful revenue management strategies are based on the ability to forecast demand accurately and, therefore, predict the optimal rate based on that demand. This is where a demand-control chart can come …
Potentially the best way to strategically assess new channels is to first ask, “Do they offer benefit to both suppliers and consumers?” While suppliers often speak negatively about OTAs, the value proposition is clear on both sides as they provide …
I was in NYC last week, along with Hotel Administration Dean Michael Johnson, to present my new research on how travel review web sites and hotel-industry elasticity are forming a tidal wave of change in 2013.
We were at the Westin …
In this interview with VTV, I discuss the results of a research study called “The Billboard Effect”, conducted in partnership with JHM Hotels and Expedia. In the study, four properties were cycled on and off Expedia over a period of …
