Since the dawn of electronic media and its role in higher education, we have been hearing about the end of the “sage on the stage” and the emergence of the “guide on the side.”
In the past decade, we have seen …
eCornell recently launched a free online course focused on training hospitality professionals in the new media marketing skills needed for professional success. In Marketing the Hospitality Brand through New Media: Social, Mobile & Search, one of the key topics we …
Much has been written about Massive Open Online Courses (MOOCs) and their potential to change how people access course content, and discussions abound on how faculty might change their style of teaching and how learning might become more personalized. These …
2012 was a transformative year in education. Between the introduction of the MOOC (the ‘Massive Open Online Course’), and the explosive growth in the number of online offerings, all eyes were on higher ed. In the past twelve months, students …
As corporations continue to maintain leaner workforces—choosing to carry larger cash balances over expanding employment—there’s a renewed focus on selecting, retaining and developing talent internally. More attention is being paid to competencies that drive innovation, revenue growth and strategic agility …
This article, written by eCornell CEO Christopher Proulx, was originally published in HotelsMag.com.
As the marketing landscape explodes with new media channels, hospitality marketers have an increased number of methods by which to raise the visibility of their brands. Gone are …
