Social, local, mobile: SoLoMo is today’s marketing rallying call for businesses. The ability to target receptive consumers in place — near or in your property, in real-time — with relevant offerings or services has huge potential. That potential, however, …
This week’s theme on the Hospitality Blog is customer engagement. Here is a section taken directly from my eCornell course Hospitality Demand Management with New Media Marketing. Using the customer consumption stages, we can identify eight touchpoints where the supplier can …
The continually rising number of people participating in creating media through social networks is increasing every day, which means the amount of consumer generated media about your company is also increasing on social sites like Facebook and Twitter, on review …
It’s doubtful that hospitality firms, and for that matter, any company, will completely veer away from traditional advertising media such as print, television, outdoor billboards, PR, etc., but more and more each day, resources are being redistributed to make way …
If you find developing the new media marketing strategy for your company frustrating and difficult, you aren’t alone! Many times, the information at your disposal is imperfect and not fully complete. This is where defining your brand, and whether or …
Within the last ten to fifteen years, new media channels have exploded into the daily lives of the hospitality consumer. There are now dozens upon dozens of new ways in which we can communicate with our customers, not just market …
Demographic information from convention and visitors bureaus, third-parties, or even your own central reservation system is easily accessible, but doesn’t give you a good picture of the nuances of your complex target market. Demographics won’t tell you the “whys for …
