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How Does Conjoint Analysis Work?

So, how does conjoint analysis work? In conjoint analysis, we do not asked consumers to directly tell us the importance of attributes or the value they receive from each level of the attribute. For instance, we don’t go to the …

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3 Reasons You Must Constantly Innovate

Let’s say your company is the clear market leader: your product was the first on the field. Nobody else comes close in terms of quality and customer service. Maybe you even hold a patent. In that case, you can relax. …

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