Traditionally, hotel and resort websites have served the same content to all site visitors regardless of their preferences, demographics, past booking behavior, or even geographic location. Today, technology allows us to personalize content for property website visitors, making for a …
More than 50% of B2B marketers cannot accurately measure the ROI of their marketing efforts. In order to accurately measure the impact of their demand-generation programs, marketers must take a more holistic and strategic approach to demand generation.
Data is often …
In our ever-evolving marketplace, it’s easy for sales teams to be overlooked. But the fact of the matter is, your organization’s sales team is crucial to the organization’s overall health and success. Sales team members must have up-to-date skills and …
Much is expected of today’s learning leaders. They must ensure that their organization has the learning opportunities and resources it needs, measure the business value the department provides, and stay on top of their evolving roles. This session is designed …
Is your marketing all about you? About how beautiful your rooms are, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same …
Employers and project funders expect professionals to be able to articulate their value quickly and in a compelling way. Craft your professional brand story and practice delivering it for maximum effect with a new free course from Cornell University, Career Planning: Craft …
eCornell, Cornell University’s wholly-owned online education company, announced today that Paul Krause will become its next CEO, starting October 7, 2014. Krause will be replacing Chris Proulx who announced in the spring, after ten years leading eCornell , that he …
An Ivy League professor, a leading hotelier and a reputation management executive walk into a bar…
Cornell’s Bill Carroll, citizenM’s Michael Levie and ReviewPro’s RJ Friedlander joined forces on for a live, in-depth discussion on hotel guest experience, online reputation and how …
Learn how “The Internet of Things” and the tidal wave of customer data can positively impact your service, grow revenue and increase profit potential.
Tom Dibble, President and CEO of Aria:
Highlights shifts in monetization models and recurring revenue
Discusses “The Internet of …
Are you failing to make a real connection with customers? Are you dragging down your sales team by delivering low-quality leads?
In a recent B2B study, ANNUITAS found that only 2.8% of organizations rate themselves as effective in demand generation. That’s …