In his landmark study comparing Global Review IndexTM (GRI) scores with ADR, occupancy and RevPAR performance, Cornell’s Chris Anderson proved what intuition told every savvy revenue manager:
A hotel’s online reputation significantly impacts revenue potential.
Chris Anderson, Associate Professor at Cornell University’s …
In his landmark study comparing Global Review IndexTM (GRI) scores with ADR, occupancy and RevPAR performance, Cornell’s Chris Anderson proved what intuition told every savvy revenue manager:
A hotel’s online reputation significantly impacts revenue potential.
Join Chris Anderson, Associate Professor at Cornell University’s School …
“As travel planning and booking become more dependent on online traveler reviews and opinions, online reputation management is paramount for property owners.” – Brian Payea, Head of Industry Relations, TripAdvisor
Does your business have an online reputation strategy in place? Are …
Did you know that the average traveler visits over 20 websites before they make a booking?
How do top digital marketing initiatives like the website (desktop, mobile, tablet), paid search, email marketing, online media, social media and more play …
Customers have more choice than ever when it comes to choosing products. How do you get them to pick yours?
We sat down with R.J. Friedlander, founder and CEO of ReviewPro, at the HITEC conference last summer to ask him the big questions …
Global Hospitality Group Partners with Cornell for Scalable, Ivy League Professional Development
eCornell announced today that it has been selected by the acclaimed Batali & Bastianich Hospitality Group (B&BHG), an industry leader in hospitality, to provide an online professional development program …
We recently had the opportunity to ask Dr. Chris Anderson, associate professor at Cornell’s School of Hotel Administration for his perspective on upgrades and upsells as part of a revenue management strategy.
Historically, hotels have relied on extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, online reviews are providing hoteliers with rich data about guest satisfaction to help them please customers. In addition, online …
Social, local, mobile: SoLoMo is today’s marketing rallying call for businesses. The ability to target receptive consumers in place — near or in your property, in real-time — with relevant offerings or services has huge potential. That potential, however, …
In January 2010, a Hotel & Motel Management/Market Metrix study showed that online reviews had become the biggest factor in potential customers’ hotel choices.
Chris Anderson, Ph.D., associate professor at Cornell’s School of Hotel Administration, called this moment a …