Every Friday, we highlight some of the most interesting articles we’ve been reading from around the web. We cover hospitality marketing, hotel revenue management, hospitality social media marketing, SEO, SEM, and a few others for fun. If you come across …
Clearly, new media marketing can serve a range of functions for your organization. This is one of the reasons why deriving concrete returns on these efforts—such as marketing campaigns intended to simply raise awareness of a brand—can be challenging.
We had …
You can think of revenue management as analogous to parking your car on a very busy shopping day. In the U.S. a day called “Black Friday” is the busiest shopping day of the year, with millions of people getting out …
The marketing landscape has evolved tremendously in the last ten or so years. There are new distribution channels and many new media by which companies can communicate with their various market segments. It is no longer the traditional broadcast …
Social media has an increasingly important role in hospitality, including guest satisfaction and process improvement. However, one of the more intriguing aspects of social media is their potential to move markets by driving consumers’ purchasing patterns and influencing lodging performance.
In the absence of …
From accepting bookings to projecting your unique brand promise, your brand site is crucial to the success of your property. Yet our faculty and affiliated experts in the field find properties making critical mistakes on their sites every day that …
In the immediate aftermath of Monday’s horrifying bombing at the Boston Marathon, spectators and runners alike existed in a state of confused panic as law enforcement and rescue teams rushed to the scene to tend to the injured. Fearful of more …
According to L2, more than 46% of hotels with Facebook accounts receive posts that deal with customer service. Past and future guests are taking their customer service woes to the web and are posting about problems that they experience at your hotel. Therefore, it …
This week’s theme on the Hospitality Blog is customer engagement. Here is a section taken directly from my eCornell course Hospitality Demand Management with New Media Marketing. Using the customer consumption stages, we can identify eight touchpoints where the supplier can …
Segmentation and segmentation strategy in the hospitality industry vary widely. Even as you identify psychographic profiles and segments for your target customers, keep in mind that there are often sub-segments within larger segments. It’s pretty complex, but Professor Bill Carroll …