Call me an early adopter. Since graduating from Cornell’s School of Hotel Administration in ’03 – I’ve implemented digital marketing strategies for 65 hotels located everywhere from Atlantic City (holy rollers!) to Jerusalem (holy cow!). From San Francisco to South Beach, …
Last week, Revinate and eCornell co-hosted a webinar that outlined five ways hotels can improve their online reputation. By measuring their reputation management efforts, involving the entire operations team, and tying compensation rewards to reputation achievements, hoteliers will see improvements …
It’s been nearly a month since Twitter launched its new video-sharing mobile application Vine, and it’s not just individuals taking advantage of these six second looping video clips, companies and hotels are joining in this new marketing opportunity too. This app, …
DealAngel Offers Data for B2B
DealAngel may be best known for allowing consumers to search for hotels and compare the prices to hotels with similar market value to ensure they are really getting the best deal before buying. They are now …
What a difference a few years make in your reputation
When I started working at Revinate in 2010, I spent a lot of time speaking to hoteliers about why it is so important to monitor online feedback and proactively engage with …
Recently, the team at Web in Travel asked Sabre Hospitality President and General Manager, Felix Laboy, for his 2013 reflections and predictions. Felix has also appeared in eCornell’s Ask the Expert segments for our Free New Media Course for Hospitality …
The continually rising number of people participating in creating media through social networks is increasing every day, which means the amount of consumer generated media about your company is also increasing on social sites like Facebook and Twitter, on review …
Why would a hospitality company want to invest so much into creating a strong presence through video, Facebook, Twitter, TripAdvisor, and other social media? Frankly, it’s part of the dreaming and planning process that consumers might consider with regard to …
The brand site is the mothership of new media. It is a website that should convey your brand at every turn. It is a repository of information and a transaction engine for new media. It is the place where your …
It’s doubtful that hospitality firms, and for that matter, any company, will completely veer away from traditional advertising media such as print, television, outdoor billboards, PR, etc., but more and more each day, resources are being redistributed to make way …