If you find developing the new media marketing strategy for your company frustrating and difficult, you aren’t alone! Many times, the information at your disposal is imperfect and not fully complete. This is where defining your brand, and whether or …
Within the last ten to fifteen years, new media channels have exploded into the daily lives of the hospitality consumer. There are now dozens upon dozens of new ways in which we can communicate with our customers, not just market …
New media in hospitality marketing is not evolutionary; it’s revolutionary. And its growth hasn’t been linear; it’s been exponential.
In the year 2000, less than 5% of hotel room revenue was booked online in the United States. By 2015, that …
eCornell recently launched a free online course focused on training hospitality professionals in the new media marketing skills needed for professional success. In Marketing the Hospitality Brand through New Media: Social, Mobile & Search, one of the key topics we …
Global hotel group continues long standing relationship to offer online learning with eCornell
Starwood Hotels & Resorts Worldwide, Inc. has entered into a two-year agreement to continue its partnership with eCornell to deliver online courses in hospitality management, leadership, strategic management, …
Global hotel brand offers hospitality-specific online learning
InterContinental Hotels Group (IHG), one of the worlds largest hotel companies, has started year two of its partnership with eCornell.
Offering courses in hospitality management developed by Cornell University’s School of Hotel Administration, eCornell has …
Demographic information from convention and visitors bureaus, third-parties, or even your own central reservation system is easily accessible, but doesn’t give you a good picture of the nuances of your complex target market. Demographics won’t tell you the “whys for …
Potentially the best way to strategically assess new channels is to first ask, “Do they offer benefit to both suppliers and consumers?” While suppliers often speak negatively about OTAs, the value proposition is clear on both sides as they provide …
I was in NYC last week, along with Hotel Administration Dean Michael Johnson, to present my new research on how travel review web sites and hotel-industry elasticity are forming a tidal wave of change in 2013.
We were at the Westin …
In this interview with VTV, I discuss the results of a research study called “The Billboard Effect”, conducted in partnership with JHM Hotels and Expedia. In the study, four properties were cycled on and off Expedia over a period of …