What you need to know about new media right now

This article, written by eCornell CEO Christopher Proulx, was originally published in HotelsMag.com.

As the marketing landscape explodes with new media channels, hospitality marketers have an increased number of methods by which to raise the visibility of their brands. Gone are …

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The Best Way to Handle Variable Pricing?

Broadway-style. In hospitality, a huge part of successfully managing revenue lies in striking that perfect balance between price, inventory/availability, demand–and, of course, anticipating buying behaviors. Here Felix Salmon heads down Broadway to see how variable pricing in ticket vending has …

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Actual Human Beings Now Booking Travel

How do you explain a 10% bump in leisure and business travel booked through traditional agencies that are staffed by real people? Two reasons:

1. Emerging from the wreckage of the global recession, the travel industry is picking up steam. In …

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Does Pinterest Work for Hospitality?

The jury’s still out on whether Pinterest is the new Facebook. But note that in a mere 9 months, Pinterest went from 50,000 users to 17 million, where it took Facebook 16 months to get there. Whether or not the …

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Building a Global Talent Management Strategy

If you missed the eCornell webinar titled Building a Global Talent Management Strategy and would like to view it, or would like to share with colleagues, the archive is available at www.ecornell.com/mar14archive. The presentation slides are at www.ecornell.com/mar14ppt.

In today’s marketplace, …

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Case Study: Helping the U.N. Keep the Peace

“People are more motivated than ever before, which has unquestionably led to improved delivery of the missions’ mandate.”

Staffing Field Missions Around the World
The United Nations Department of Field Support (UNDFS) manages personnel, finance, logistics, information and communication technology for United …

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“Advanced” is the key word in Hospitality Revenue Management.

This isn’t your mother’s Revenue Management program, that’s for sure.

What does eCornell’s new certificate program Advanced Revenue Management: Pricing & Demand Strategies have that other programs don’t?

For starters, this certificate program was developed with one of the world’s leading authorities …

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Building a Global Talent Management Strategy

In today’s marketplace, going global is more necessity than luxury, as businesses regularly find customers, suppliers and partners from all over the map. That broader focus for business requires a global talent management strategy to properly support a global initiative.

We’ll …

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