At Cornell University’s Center for Hospitality Research, one of the main aims is to make research available in a digestible format for those in the hospitality and service industries. A large part of that work involves helping the industry not …
There’s a wealth of information on innovation out there, but how can you turn all the theories into action?
Professor Neil Tarallo, a senior lecturer at Cornell’s Hotel School, focuses on how to foster innovation within the workplace in his most …
Here’s How Today’s Hottest New Companies Actually Disrupt
Micah Rosenbloom, managing partner at Founder Collective in San Francisco, knows a thing or two about bringing digital ideas to the analog world. The Cornell grad started the 3D scanning company Brontes, which …
— Program is essential step in data science career, ranked best job in America for 2017 —
Data scientists and data analysts are hot commodities; they were ranked the #1 job in America for 2017 by Glassdoor and named the sexiest …
There was more content created online in the last two years than was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a prospect’s experience …
No two people are created equal, and no two customers are identical. Market segmentation is a must for any company that wants to maximize its reach. Even within a specific niche, segmenting enables you to reach different sections of society, …
User-generated and brand-generated content on social media are great for bringing value to the customer relationship, but ultimately you’ll want to encourage a transaction. If your audience is engaged but you’ve failed to produce a desired result or a transaction, …
Recently, Pinterest launched an analytics dashboard for businesses, which gives brands the ability to more closely monitor their presence on the platform. If you haven’t started using Pinterest, it is a pinboard-style photo-sharing website that allows users to …
Account-based marketing (ABM) is shaping up to be the biggest revenue driver for B2B sales right now. While ABM as a business strategy has been around for quite some time, emerging technologies and new ways of looking at customer data …
Marketing is all about maximizing a customer’s financial contribution to your brand. The more a customer spends on your products or services, the better it is for your bottom line. But there’s more that goes into a customer’s value than …