In just 16+ short years (how time flies when it comes to innovation online), Google has gone from a company with one product to one with more projects than you can name, daily touching the lives of billions around the …
How many times have you thought “I’m not sure if my superiors really know what I bring to this company”? Many times, even during a quarterly or annual review, you may not even be able to answer that question yourself in a way …
Your organization is gearing up to launch a new product or service, or enter a new market. You’re on the marketing team. You’re familiar with the details of these new endeavors; you know your customers. Where do you start? (The following …
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking decisions to well after they check-out – travelers’ …
Learn the merits and drawbacks of five price positioning strategies and use our price positioning worksheet to experiment with your own pricing strategy.
The Internet has dramatically changed hospitality pricing. Its speed and transparency have removed most barriers between customers and …
Traditionally, hotel and resort websites have served the same content to all site visitors regardless of their preferences, demographics, past booking behavior, or even geographic location. Today, technology allows us to personalize content for property website visitors, making for a …
Three of the hotel industry’s most creative and forward-thinking marketers joined eCornell for a live YouTube summit on hotel marketing in February, 2015. Access the video below.
ReviewPro’s Josiah Mackenzie, HeBS Digital’s Mariana Mechoso Safer, and hospitality marketing consultant and HSMAI …
For decades, European and Asian countries have embraced the dual-education system for professional development. The concept is built upon a “learn-on-the-job” model, where training is highly targeted, timely, and designed to align individual competencies with broader company goals.
While education costs …
More than 50% of B2B marketers cannot accurately measure the ROI of their marketing efforts. In order to accurately measure the impact of their demand-generation programs, marketers must take a more holistic and strategic approach to demand generation.
Data is often …
In our ever-evolving marketplace, it’s easy for sales teams to be overlooked. But the fact of the matter is, your organization’s sales team is crucial to the organization’s overall health and success. Sales team members must have up-to-date skills and …