On Fridays, we highlight some of the most interesting articles we’ve been reading from around the web. Articles feature news, strategies, and tools focused on marketing strategy, data mining and analytics, conjoint analysis, customer segmentation and targeting, and market response …
So What is Agile Marketing?
Agile marketing is all the buzz lately. Marketing teams are scrumming, sprinting, and pivoting with a renewed energy to improve speed, transparency, and adaptability of their strategies.
In data-driven marketing, we talk a lot about clustering. Using specific parameters and algorithms, data scientists work to group customers into unique clusters that share certain attributes. Once these models are created, they can be tested, refined, and …
Did you know that almost 10% of the present-day workforce telecommutes from home? The likes of AT&T, Accenture and P&G have opted for a remote working system by partially eliminating their traditional offices. While there are obvious benefits associated with …
If you’re using a website to sell products or services, or to draw supporters to your cause, you want it to be the best it can be. Split, or A/B, testing provides the data you need to make better …
This article dives deeper into the second step of the ABCs of Creating an Effective Social Media Policy: baselining the current state of your social media policy and the way its being interpreted by employees. Read the article, then download …
So, how does conjoint analysis work? In conjoint analysis, we do not asked consumers to directly tell us the importance of attributes or the value they receive from each level of the attribute. For instance, we don’t go to the …
We recently had the chance to sit down with two professionals from the hospitality industry who frequently initiate new media marketing campaigns and evaluate their impact. Lauren Levin, Vice President of Interactive Marketing for Sbe Entertainment, and Greg Bodenlos, Marketing Manager for Revinate discuss …
Recently, the team at eCornell had the chance to sit down with Marco Vriens, Managing Director of Strategic Analytics and SVP Methodology at The Modellers and ask for his insights on marketing research using conjoint analysis. Marco has also appeared in eCornell’s …
It’s no secret that big data has revolutionized the world of marketing. With the benefits of data science, marketers can now target campaigns toward individual consumers with more accuracy. Because of big data’s power, all marketers need to understand and …