A major part of representing your Human Resources department is having an accessible professional presence not only at your organization, but in cyberspace as well. One of the best ways to establish this presence is to have a respectable LinkedIn profile. If …
Let’s say your company is the clear market leader: your product was the first on the field. Nobody else comes close in terms of quality and customer service. Maybe you even hold a patent. In that case, you can relax. …
In his 2003 book “Moneyball,” bestselling author Michael Lewis chronicled the 2002 Oakland Athletics baseball team’s unprecedented run to win their division championship through a specialized analysis of baseball data called “Sabermetrics” (also referred to as “Moneyball”).
By analyzing objective, evidence-based …
Since the dawn of electronic media and its role in higher education, we have been hearing about the end of the “sage on the stage” and the emergence of the “guide on the side.”
In the past decade, we have seen …
Call me an early adopter. Since graduating from Cornell’s School of Hotel Administration in ’03 – I’ve implemented digital marketing strategies for 65 hotels located everywhere from Atlantic City (holy rollers!) to Jerusalem (holy cow!). From San Francisco to South Beach, …
Background
The explosion of the mobile and social media channels and the emergence of the new tablet channel present a major challenge to hotel marketers: Creating and managing digital content across three distinct distribution and marketing channels (desktop, mobile, tablet), as …
Lyena Solomon is the Director of Search for MileStone Internet Marketing, Inc. Anil Aggarwal, CEO, has appeared in eCornell’s Ask the Expert segments for our New Media Course for Hospitality Professionals.
Do you know any adults who do not have a cell …
New media in hospitality marketing is not evolutionary; it’s revolutionary. And its growth hasn’t been linear; it’s been exponential.
In the year 2000, less than 5% of hotel room revenue was booked online in the United States. By 2015, that …
Much has been written about Massive Open Online Courses (MOOCs) and their potential to change how people access course content, and discussions abound on how faculty might change their style of teaching and how learning might become more personalized. These …
I was in NYC last week, along with Hotel Administration Dean Michael Johnson, to present my new research on how travel review web sites and hotel-industry elasticity are forming a tidal wave of change in 2013.
We were at the Westin …