Private Social Networks: Why Your Company Needs One

Uncertain about the risks associated with public platforms and how a private social network might soothe your worries?  This post provides an overview of the risks associated with public platforms and describes how private social networks (which I prefer to call private digital networks) …

Read More

What We Follow Friday

Every Friday, we highlight some of the most interesting articles we’ve been reading from around the web. We cover hospitality marketing, hotel revenue management, hospitality social media marketing, SEO, SEM, and a few others for fun. If you come across …

Read More

What We Follow Friday

Every Friday, we highlight some of the most interesting articles we’ve been reading from around the web. We cover the top trends in HR focusing on social media, technology, policy development, remote work, employee retention, and a few others for …

Read More

Utilizing Gender Pay Issues to Inform HR Policies

Beth Livingston Examines Gender Roles and Their Impact on the field of HR

Beth Livingston, HRS Assistant Professor at Cornell University, studies gender roles and their impact on employer relationships. She is currently expanding work on a CAHRS grant, out of …

Read More

Social Media Experts: Why Organizations Need Them

Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead …

Read More

Assemble the Social Media Policy Team

This article dives deeper into the second step of the ABCs of Creating an Effective Social Media Policy: Assembling the team of representatives to create your social media policy.

As I’ve discussed, the first step in creating a successful social …

Read More

What We Follow Friday

Every Friday, we highlight some of the most interesting articles we’ve been reading from around the web. We cover hospitality marketing, hotel revenue management, hospitality social media marketing, SEO, SEM, and a few others for fun. If you come across …

Read More

Social Media Policy Teams

Recently, the team at eCornell asked the Director of Social Engagement for the Society of Human Resource Management (SHRM), Curtis Midkiff, for his insights on forming social media policy teams. Curtis has also appeared in eCornell’s Ask the Expert segments for our newest certificate Social …

Read More