Human-Centered Approach to Decision-Making Strategy

C-level executives are recognizing creativity’s role in strategy. A recent global IBM survey of over 1,500 CEOs identified creativity as the most vital skillset needed to navigate an increasingly complex world. The ability to generate efficient and effective solutions to problems of significant complexity is a desired skill not only for engineers, but also for anyone whose job requires substantial decision-making.

As a response to the growing need for creative thinking in the business world, Cornell has announced the launch of the new Design Thinking certificate program. Available 100% online through eCornell, this certificate program will help learners adopt a robust, human-centered approach to designing and improving products, experiences, and systems at any scale.

“It’s often a challenge to blend design thinking with traditional systems engineering,” says Sirietta Simoncini, Lecturer at the Cornell School of Engineering and author of the Design Thinking certificate program. “Within this program, learners will leverage systems engineering tools that are integrated with the traditions of design thinking to make decisions that are intuitive, creative, and data-driven.”

Regional planners, engineers, user experience designers, program and product managers, consultants, systems analysts, marketers, and entrepreneurs involved in product conception will all find this certificate program valuable. The program offers a seamless and linear path from course to course, where learners have the ability to bring their group project and peer relationships with them as they move through the program.

Once learners have completed the Design Thinking certificate program, they can immediately begin applying their creativity in the workplace. Their new skills will enable them to define challenges, gather key user insights and emotions to help develop personas and user narratives based on empathy, and generate ideas and prototyping for potential solutions and improvements. In addition, learners will be able to iterate on and refine prototypes using design thinking methodology to ultimately generate a rigorous, viable solution to challenges.

Courses include: