TripAdvisor & eCornell Launch Free Reputation Management Course

“As travel planning and booking become more dependent on online traveler reviews and opinions, online reputation management is paramount for property owners.” – Brian Payea, Head of Industry Relations, TripAdvisor

Does your business have an online reputation strategy in place? Are you fully capitalizing on its online reputation? If you’re unsure, the Managing your Online Reputation with TripAdvisor course from TripAdvisor and eCornell is for you. This free course was co-developed by TripAdvisor and eCornell and leverages research from Cornell University’s world-renowned School of Hotel Administration and faculty insights.

In the three-hour course, hoteliers will receive guidance and learn best practices from Cornell and TripAdvisor industry leaders on how to monitor and improve their property’s online reputation. The course focuses on building strategies and action plans for reputation management that ultimately drive bookings and revenue. The following topics are addressed in the curriculum:

Explain the importance of online reputation management to colleagues and peers
Take steps to assess your online reputation
Use methods for responding to online customer feedback
Understand the correlation between online reputation and revenue
Employ helpful tactics for incorporating customer feedback into day-to-day operations
Develop an action plan for managing your property’s online reputation based on best practices from Cornell and TripAdvisor

Effective management of online reputation is critical to building and maintaining your hospitality business. Get the reputation management skills you need today to drive occupancy, revenue, and growth. Enroll now for free.

1 comScore Media Metrix for TripAdvisor Sites, worldwide, December 2013