Recently, Pinterest launched an analytics dashboard for businesses, which gives brands the ability to more closely monitor their presence on the platform. If you haven’t started using Pinterest, it is a pinboard-style photo-sharing website that allows users to …
Recent social media debacles from Domino’s Pizza and Bank of America made me think about the best approach for engaging with your social media audience. We frequently discuss the importance of paying careful attention to customer feedback and responding …
We recently had the chance to sit down with two professionals from the hospitality industry who frequently initiate new media marketing campaigns and evaluate their impact. Lauren Levin, Vice President of Interactive Marketing for Sbe Entertainment, and Greg Bodenlos, Marketing Manager for Revinate discuss …
Clearly, new media marketing can serve a range of functions for your organization. This is one of the reasons why deriving concrete returns on these efforts—such as marketing campaigns intended to simply raise awareness of a brand—can be challenging.
We had …
In the immediate aftermath of Monday’s horrifying bombing at the Boston Marathon, spectators and runners alike existed in a state of confused panic as law enforcement and rescue teams rushed to the scene to tend to the injured. Fearful of more …
According to L2, more than 46% of hotels with Facebook accounts receive posts that deal with customer service. Past and future guests are taking their customer service woes to the web and are posting about problems that they experience at your hotel. Therefore, it …
